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About Ami – coming soon (Q4 of 2022)

Ami (pronounced ‘Ah-me’) is a new personal lines underwriting manager for Constantia, aiming to acquire clientele from the Aspirational Millennial and Wealth demographic of consumers. The company would like to achieve this by driving a digital business model based on the values of trust, ease of doing business and friendship.

The strategic research conducted by Ami will be used to develop a point of difference for the newly established insurance brand against well-known brands; formulating a thorough customer journey that will enrich and streamline the customers’ experience; and crafting a highly digitised campaign that will introduce Ami to the South African market.

With most innovation and product development taking place with direct insurers Ami plans to buck this trend by using technology to complement and enable the broker, freeing them up to focus on doing what they do best – advising and protecting their clients.